Portfolio
TurboTax Canada
2022 Season | You Do Your Thing Influencer Campaign
Date
February 2022 - October 2022
Brief
The client was looking for influencers who could help promote the Turbotax brand and product to their audiences. Influencers were expected to create content that showcases the benefits of using Turbotax for tax preparation.
What I Did
As the marketing lead for the "You Do Your Thing" Turbotax influencer campaign, I was responsible for the following:
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Developing the campaign strategy and objectives
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Identifying and recruiting influencers
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Establishing influencer guidelines
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Monitoring content
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Tracking campaign performance
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Managing the campaign budget to achieve the desired goals
Results
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Increased brand awareness
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Improved perception of the brand
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Increased social media engagement
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Higher website traffic
MaxTV Media
Date
May 2017 - March 2019
Brief
The client sought a Marketing Lead to develop and implement marketing strategies that would drive business growth and accomplish client objectives. A key component of this role included conducting market research, managing campaigns, creating engaging content, and analyzing metrics.
What I Did
At MaxTV Media, I managed digital marketing campaigns for clients across different industries, including retail, healthcare, and finance. To meet client objectives:
- Conducted keyword research and optimization
- Managed pay-per-click (PPC) campaigns
- Developed email marketing campaigns
- Leveraged social media platforms to build brand awareness and engagement
- Designed ads that appear on interactive screens across Ontario
Results
- Developed and executed successful marketing strategies that drove business growth
- Conducted market research that led to identifying new target audiences, key competitors, and emerging market trends
- Managed and optimized digital marketing campaigns that increased website traffic, generated more leads, and improved conversion rates.
- Created engaging marketing content that resonated with target audiences and increased brand awareness and engagement.
Mulberry Hair Extensions
Brand Campaign
Date
Sept. 2018 - Aug. 2019
Brief
Launch a branding campaign to increase brand awareness and establish Mulberry Hair Extensions as a premium and trustworthy brand in the hair extensions industry.
What I Did
For Mulberry Hair Extensions, I led a branding campaign targeting women aged 18-45 interested in beauty and fashion. The campaign focused on showcasing the quality of the hair extensions, the company's commitment to ethical sourcing, and exceptional customer service. To reach this target audience, we utilized various marketing channels, including social media, influencer marketing, email marketing, and content marketing. The goal of the campaign was to establish Mulberry Hair Extensions as a go-to brand for high-quality hair extensions and build a loyal customer base that values authenticity, quality, and exceptional customer service.
Results
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Developed company brand positioning and value proposition strategies that distinguished Mulberry
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Increased brand awareness
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Increased social media engagement
Maximized client engagement through email marketing
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Managed monthly social media retargeting campaigns
GLOWY
Instagram Launch/Growth
Date
July 2017 - December 2019
Brief
Establish a strong presence on social media and use Instagram to promote the brand's products and services.
What I Did
A 1-year Instagram launch campaign utilizing high-quality visual content, strategic use of hashtags, influencer collaborations, and engaging with followers through interactive posts and stories.
Results
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Increased engagement rate to 5% or higher within the first 6 months
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Increase in followers, engagement rate, and website traffic from Instagram
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Established Glowy as a premium and trustworthy brand in the women's cannabis industry